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Field notes from the audits.
Platform-specific deep dives, dealer-side analysis, and the things we wish every dealer principal knew before signing the next vendor contract.
AI Visibility
Why every Dealer.com site fails our schema test
Static scanners cannot see Dealer.com schema. Here is why, what it means for your AI search visibility, and what to do about it.
April 28, 2026 6 min read
Migration The dealer migration tax most principals never see
Most dealer website migrations destroy 30 to 60 percent of organic traffic for at least six months. The math, the failure modes, and the playbook to avoid it.
April 28, 2026 8 min read
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