THE MIGRATION SERVICE

Most dealer website migrations destroy half the SEO equity it took the dealer years to earn. We do not let that happen to your store.

Whether you are about to migrate, currently mid-cutover, or six months past launch trying to figure out why the leads dropped off, we run the project end to end. We coordinate with your old vendor, your new vendor, your OEM, your agency, your IT team, and anyone else who needs to be at the table. Pre, during, and post. Until the work is verifiably done.

Schedule a Discovery Call

30-minute call. No pitch. We tell you whether your situation is salvageable, what we would do, and what it would cost.

WHAT GOING ALONE COSTS

Run the numbers on your own situation. Most dealers do not realize how exposed they are until they see this.

Slide the inputs. Watch the dollar amount climb. Compare against what we charge.

Estimated value of your monthly organic traffic

$30,000

Hard to estimate? Multiply your average monthly organic visitors by your conversion rate by your average lead value. If you have no idea, $30,000 is a reasonable middle for a single-rooftop dealer.

Where are you in the migration?

Who is managing the migration?

ESTIMATED ORGANIC TRAFFIC LOSS

50%

Industry data: 30 to 60 percent organic traffic loss is the documented average for botched dealer migrations.

RECOVERY PERIOD (IF YOU RECOVER AT ALL)

12 months

Many dealers never fully recover the SEO equity they had pre-migration.

LOST ORGANIC REVENUE DURING RECOVERY

$90,000

Calculated against your slider value. Compounded over the recovery curve.

COMPOUNDING COSTS YOU WILL ALSO PAY

•SEO recovery agency fees (industry typical): $35,000
•Developer remediation for redirect map and schema fixes: $18,000
•Google Ads efficiency loss during recovery: $21,600

TOTAL ESTIMATED COST OF GOING ALONE

$164,600

Calculations based on industry benchmarks (Shift Digital 2025, CMS Migration Guide 2026). Your actual exposure may be higher.

OUR FULL MANAGED MIGRATION

$9,997 to $19,997

6% of what going alone could cost you.

EIGHTEEN THINGS THAT GO WRONG

We have not seen a dealer migration without at least six of these. Most have ten or more.

PHASE 1: BEFORE THE CUTOVER. The things that should be preserved.

URL structure changes without a complete redirect map

Schema markup not migrated

Sitemap not migrated or never resubmitted

Google Search Console verification lost

Google Business Profile disconnected from new site URL

Backlink inventory not catalogued

PHASE 2: DURING THE CUTOVER. The things that have to be coordinated.

Inventory feed cutover errors

Tracking pixels and tags not migrated

Form integrations broken

Image references broken

Robots.txt regression

HTTPS and redirect chain regressions

PHASE 3: AFTER THE CUTOVER. The things that go wrong despite the plan.

Indexing recovery stalls

Programmatic SEO pages lost

Hreflang lost on bilingual sites

Reviews and testimonials not migrated

Customer accounts and saved searches lost

Old vendor's tracking still firing

Each one is a piece of work somebody has to do. The question is who. The dealer principal? The platform vendor whose only KPI is launch date? An agency without migration specialists? Or a service that does this every week?

THE WORK

What we actually do, week by week.

Pre-Migration (Weeks 1-4)

Strategy and Plan

We catalog everything that exists today and produce the migration plan.

Discovery call with all stakeholders
Full URL inventory and crawl of the existing site
Top-100 organic landing pages by traffic
Schema inventory by page template
Sitemap, robots, GSC baseline
Inventory feed inventory across all destinations
Tracking and tag inventory
Backlink inventory
GBP and citation inventory
Risk register against the 18-failure list
Migration plan document
Vendor SOW for old and new platforms

Migration Execution (Weeks 5-12)

Cutover Coordination

We project-manage the migration with all stakeholders. Weekly steering committee. Direct vendor coordination. We do not let the cutover ship with known errors.

Weekly stakeholder meetings
Complete redirect map (100% coverage target)
Schema deployment specification, deployed and validated
Feed cutover orchestration across destinations
Tracking deployment with conversion firing verification
Form-to-CRM integration testing
GBP URL update coordination
Citation update sweep
Cutover-day attendance with all stakeholders
Acceptance criteria documentation and sign-off

Post-Migration (Weeks 13-24)

Recovery and Verification

The cutover is the start of the work, not the end. Most damage shows up in the 60 days after launch.

Daily indexing tracking via authenticated GSC for 90 days
Top-100 organic page recovery monitoring
Conversion tracking validation
Smart Bidding learning period management
Identification of regressions despite the plan
Remediation execution
Final report and handoff
30, 60, and 90-day milestone reports

STAKEHOLDER COORDINATION

A migration involves seven to nine parties who do not normally talk to each other. We are the party that gets them to.

Each of these parties has different goals, different KPIs, different timelines, and different pain tolerances. Left alone, they will not align. The migration drags. Things break. Nobody owns the result. We own it.

WHAT TO EXPECT

Six months from start to fully verified.

Discovery call and stakeholder kickoff

Site inventory and SEO baseline complete

Migration plan and vendor SOWs delivered

Old vendor handoff and asset transfer

New platform setup against our specifications

W10

Pre-launch testing

W11

Cutover day with all stakeholders

W12

Post-launch verification report

W16

30-day recovery milestone

W20

60-day recovery milestone

W24

Final 90-day handoff report

Strategy (W1-4)

Execution (W5-12)

Verification (W13-24)

PRICING

Fixed-fee. No retainers. No hourly billing.

Pay once for the deliverable. Multi-rooftop scoped after discovery. No surprises.

PLAN IT YOURSELF

$2,997

Pre-Migration Audit

We give you the map. You execute.

Full URL inventory and SEO baseline
Top-100 organic landing page preservation list
Risk register against 18 known failure points
Migration plan document
Vendor SOWs for old and new platforms
7 to 10 day delivery

Schedule a Discovery Call

100% refundable if we do not find at least three migration risks you did not already know about.

Full Managed Migration

We run the project end to end.

Everything in Pre-Migration Audit
Weekly stakeholder steering committee
100% redirect map coverage
Schema preservation deployment
Feed cutover orchestration
Tracking continuity verification
Cutover-day attendance
30-day post-launch verification report
Single rooftop, typical inventory

Schedule a Discovery Call

Typical engagements land between $9,997 and $14,997 depending on inventory size and complexity.

WE OWN THE OUTCOME

$19,997

Full Migration + 90-Day Recovery

We do not leave until your traffic is back.

Everything in Full Managed Migration
Daily indexing tracking for 90 days post-launch
Top-100 page recovery monitoring
Retroactive remediation for any regressions
30, 60, and 90-day milestone reports
Single rooftop

Schedule a Discovery Call

For dealers who want the safety blanket from cutover through full recovery.

ALREADY MIGRATED, BLEEDING TRAFFIC

$4,997 to $9,997

Post-Migration Recovery

For dealers who already migrated, are losing organic traffic, and want diagnosis plus retroactive remediation without the full project management.

Talk to Us

MULTI-ROOFTOP DEALER GROUPS

From $24,997

Group Migration

For dealer groups with 3+ rooftops migrating simultaneously or in sequence. Per-additional-rooftop pricing typically $4,997 to $9,997 depending on shared infrastructure.

Schedule a Discovery Call

WHAT THE SERVICE PREVENTS

What you avoid is more than what you pay.

$54,000 to $216,000

Lost organic revenue during recovery

30 to 60 percent traffic loss for 6 to 12 months at typical dealer organic value.

$25,000 to $75,000

SEO recovery agency fees

If you have to call in a specialist after the damage is done.

$10,000 to $40,000

Developer fees

To retroactively build the redirect map your vendor did not.

$8,000 to $35,000

Google Ads waste

During the period your conversion tracking is unreliable and Smart Bidding is flying blind.

Six to eighteen months

Of explaining to ownership

Why leads are flat. The intangible cost. Often the most expensive.

Reputation damage

GBP and Map Pack drops

When the GBP URL breaks and your Map Pack ranking drops, the recovery is not always full.

WHAT WE HAVE SEEN

What happens when a migration is done right versus wrong.

A franchise dealer we have worked with migrated from one major dealer platform to another in late 2024. The migration was managed by the new platform's onboarding team. The dealer was told the migration was complete on launch day. Their organic traffic dropped 47 percent over the next 60 days.

They came to us at month 4. We audited the migration. The redirect map covered 41 percent of pre-migration indexed URLs. Schema was implemented for the parent business but missing on every inventory page. The Google Vehicle Listings feed had been disconnected for the entire migration window. GTM had been migrated but the GA4 conversion goal had not been recreated. Tracking was firing but assigning all calls to a default source instead of the campaign-level sources.

Phase 1 of recovery (months 4 through 5): we built a complete redirect map covering the remaining 59 percent of URLs and deployed it. We rebuilt the missing schema. We reconnected the feed. We rebuilt the conversion goal in GA4 and Enhanced Conversions.

Phase 2 (months 6 through 9): organic recovery to 78 percent of the pre-migration baseline. Some equity was permanently lost because the recrawl window had elapsed.

The cost of remediation was a fraction of the recovered organic value over 12 months. The cost of catching it before the migration shipped would have been a fraction of that.

FREQUENTLY ASKED

Questions we hear on every discovery call.

How long does the engagement typically take?

Six months from kickoff to fully verified handoff. Pre-migration audit takes 2 to 4 weeks. Migration execution depends on the platform vendors but typically 4 to 8 weeks. Post-migration verification runs 90 days. The exact timeline is scoped during the discovery call.

Can you guarantee no organic traffic loss?

No. Migrations always lose some equity even when done well. We can guarantee that the audit will catch the remediable issues before they compound, that the redirect map will cover 100 percent of indexed URLs, that schema will be preserved on the new platform, and that tracking will be verifiably continuous. We cannot guarantee Google's recrawl timing or how aggressively they recover deindexed pages.

What if my new platform vendor refuses to cooperate?

Some vendors cooperate fully. Some drag. Some refuse to deliver against our SOW. We have workarounds for all three cases. Our redirect map can deploy at the CDN layer (Cloudflare) without vendor cooperation. Schema can deploy via Google Tag Manager. Tracking can deploy via GTM. The fixes that genuinely require vendor cooperation are documented in writing so you have leverage with your vendor's account team. We have escalated to vendor leadership on multiple migrations to unblock work.

Do you work with my OEM?

Yes. Some OEMs require dealers to use specific platform vendors and have co-op programs that influence migration timing. We have run migrations under OEM-mandated platforms across several brands. The OEM constraint changes the destination, not our methodology.

What is the difference between the $9,997 tier and the $19,997 tier?

Both include the full project management through cutover. The $9,997 tier ends at the 30-day post-launch verification. The $19,997 tier extends to a 90-day daily monitoring window with retroactive remediation for anything that breaks despite the plan. Most damage shows up in the 60 days after launch, so the longer window is meaningful for high-volume dealers.

Can I see a sample deliverable?

Yes. On the discovery call we walk through a redacted sample pre-migration audit document and a sample 90-day recovery report so you see exactly what you receive.

I am already mid-cutover. Is recovery still possible?

Mid-cutover is the worst time to start because some risks are already locked in, but better than not starting at all. We pull what we can, document what we cannot recover, and minimize ongoing damage. Schedule the discovery call urgently if this is your situation.

I migrated 18 months ago and traffic never came back. Can you help?

Some. The longer ago the migration, the more permanently lost equity becomes. We typically recover 50 to 80 percent of lost organic value when the audit runs within 12 months of migration. Beyond 18 months, expect 30 to 60 percent recovery. The Post-Migration Recovery offering is built for this exact situation.

What about Google Ads during the recovery period?

Pause Smart Bidding for 30 to 60 days post-migration because the conversion data will be unreliable until tracking is fully restored. Switch to Manual CPC or Maximize Clicks during the recovery window. Resume Smart Bidding once Enhanced Conversions are firing and conversion goals are validated. The plan includes specific guidance for your account.

How is this different from what my agency does for migrations?

Most agencies run a basic redirect map. They do not validate schema preservation, indexing recovery, GBP continuity, feed cutover, tracking handoff, programmatic page recovery, or hreflang. We do all eighteen items on the failure list. Some agencies hire us to run the migration audit on their own dealer clients because the agency does not want to look bad doing it themselves.

Can my agency or vendor pay you directly?

Yes. We can invoice the dealer, the agency on the dealer's behalf, or the new platform vendor where they have agreed to fund the migration as part of the onboarding package. Discovery call covers the contracting structure.

What if I am not sure I want to migrate?

We have run pre-decision strategy calls where the outcome was 'do not migrate yet, here is why.' If your platform is working and the migration is being driven by a vendor sales cycle rather than a real business need, we will tell you. The discovery call is free.

If we audit your migration and do not find at least three risks you did not already know about, we refund the audit fee.

We have not had to issue one yet because every dealer migration has surprises. The policy stands anyway.

You are about to do, are doing, or just did the most expensive thing your dealership will do this decade. Book the call.

30 minutes. No pitch. We tell you whether your situation is salvageable, what we would do, and what it would cost. Free.

Schedule a Discovery Call

Or email [email protected]